Accord Innovation
Capability

Generative Engine Optimization: visibility where answers get made

A read on how generative engines currently describe your brand, and a program that moves it in the direction you want.

Book a discovery sprintTry the AEO / GEO Visibility Checker
GEO at Accord Innovation
Why this matters now

Most companies have never asked an AI engine about themselves. The ones that do often find an answer built from a competitor's content, a stale third-party page, or nothing at all. You cannot correct what you have not measured.

What we do

  • Baseline audit: what generative engines say about you today, prompt by prompt
  • Share of model voice benchmarking against named competitors
  • Source correction: finding and fixing the pages engines are drawing from
  • Content built to be retrieved, with claims an engine can attribute
  • Ongoing tracking so drift is caught rather than discovered

Who it is for

  • Brands whose category is researched conversationally
  • Companies that found a wrong or unflattering AI answer about themselves
  • Teams that need AI visibility reported, not assumed

What we report on

Share of model voice
presence across tracked prompts
Source accuracy
what engines get right about you
Prompt coverage
the queries you appear in at all
How the four fit together

GEO in context.

Outward · visibility
GEO
How generative engines describe your brand
Conversational answers across AI engines
Measured by
Share of model voice
AEO
Being quoted as the direct answer
ChatGPT, Perplexity, AI Overviews
Measured by
Citation frequency
SEO
Ranking, crawlability, and authority
Classic search results
Measured by
Organic sessions and pipeline
Shared technical foundation. Generative engines read crawled, indexed pages, so the two upper layers do not survive without the base.
Inward · operations
AI Automation
Running the repeatable work itself
Your own stack and operations
Measured by
Hours returned per week
A separate axis, not a fourth rung. This one points at your own operations rather than at the people searching for you, so it is bought and measured on its own terms.

Read the detail

GEO Hub

Generative engine optimization is optimizing your brand's visibility inside generative and conversational engines. It is used interchangeably with AEO.

How engagements start

Strategy & Discovery

A costed, prioritized plan you can act on, or take anywhere.

Custom quote · fixed scope, 2-4 weeks

Questions, answered

Does GEO replace SEO?

No. Generative engines are built on crawled, indexed content. GEO sits on top of a working SEO foundation and does not survive without one.

What if an AI engine says something wrong about us?

That is usually a source problem, not a model problem. We trace which pages the answer is drawn from, correct or outrank them, and strengthen the authoritative version. Then we track whether the answer shifts.